Think BR: Branding the ingredients in the supply chain
14 Sep 2012 | by Stuart Whitwell
. Ingredient branding , a concept relatively unexplored and rarely successfully harnessed, is one such ...
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Think BR: RTB - real time branding
26 Sep 2012 | by John Hughes
poor quality and the broad goals of branding and brand lift not being well-served. This is to be ...
Optimum 'branding' by Mother New York
10 Sep 2012
Mother New York is launching its first campaign for Optimum, the TV, phone and internet company.
Edelman drafts in Superbrands' Stephen Cheliotis for new branding role
05 Sep 2012 | by John Owens
Edelman has brought in Superbrands founder Stephen Cheliotis for a new role.
Think BR: Time to move away from channel branding
31 Jul 2012 | by Aporva Baxi
branding and can suffer from a lack of rigour around how they frame their brand in the public s eye. The ...
Weber Shandwick unveils new company branding
08 Jun 2012 | by Matt Cartmell
Weber Shandwick has launched a revised set of branding as part of what it claims is a move towards
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and...The team will handle Bank of America's overall brand positioning, as well as branding and ...
Lucre handed branding and CRM brief by Portal
17 Apr 2012 | by Hannah Crown
Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
business" in Britain and will launch a consultation into stripping cigarette packets of all branding ...
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