Search results for "Branding"

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UKTV reintroduces parent name on branding

18 Mar 2013 | by Maisie McCabe

UKTV is reintroducing UKTV branding to its on-air presence and marketing in a bid to strengthen the

PBS UK appoints Dunning Penney Jones for on-air branding

11 Oct 2011 | by Maisie McCabe

PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding and

EDINBURGH TV FESTIVAL: Ad industry has not 'cracked' branding online, says Crispin's Martner

27 Aug 2011 | by Maisie McCabe

Branding is something that the advertising industry has not quite "cracked online", according to..."ahead in digital," TV is still very expensive because it works. He said: "Branding is something we haven ...

Dave trademark dispute takes new twist as branding agency climbs down

18 Aug 2011 | by Maisie McCabe

Dave, the Engine-owned branding consultancy, has withdrawn its opposition to UKTV's application to...from the branding consultancy. The consultancy claimed it had rights to the name despite not having ...

Sky Sports warned over on-screen EA branding

07 Feb 2011 | by Mark Banham

appearance of the on-screen branding. Sky Sports confirmed the branding was not linked to any programme ...

Nestlé accused of misusing Change4Life branding

14 Oct 2010 | by Gemma Charles

branding to promote its high-sugar products.

Mark Ritson on Branding: Accelerating into crisis

03 Feb 2010 | by Mark Ritson

Toyota's handling of a recall is a case study in how not to do it for brands operating on a global scale.

Mark Ritson on Branding: If it ain't broke...

27 Jan 2010 | by Mark Ritson

Thomas Cook's readoption of its 'Don't just book it' phrase proves the value of a classic tagline.

Mark Ritson on Branding: Open to interpretation

20 Jan 2010 | by Mark Ritson

The furore caused by KFC Australia's 'cricket' ad demonstrates the polysemic nature of advertising.

Mark Ritson on Branding: The whether forecast

13 Jan 2010 | by Mark Ritson

chapter of branding twists and turns. I may not be able to give you a prediction for the 10 years ahead ...

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