Search results for "Branding"

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Helen Edwards on Branding: The generational divide

Tension between the retired and working populations will make branding for all age groups difficult....want to ease up on responsibility for earning. In this context, cross-generational branding will ...

Bmi to re-introduce British Midland branding

those based in the Middle East, the airline is to begin using the British Midland branding in its ...

Branding Agency of the Year: The Partners

take top honours as Marketing's Branding Agency of the Year. This year, the agency boasted an ...

Helen Edwards on Branding: The 'Espresso' pitch

15-minute presentations, three on each discipline, back to back - so three on branding, three on ...

Helen Edwards on Branding: The supply-chain reaction

back in the supply chain. Some perspective here, before we look at the implications from a branding ...

Mark Ritson on Branding: The whether forecast

chapter of branding twists and turns. I may not be able to give you a prediction for the 10 years ahead ...

Helen Edwards on Branding: Snakes and Ladders

Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.

Helen Edwards on Branding: Back to basics

Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.

Helen Edwards on Branding: The contrast ratio

Marketers can learn much from behavioural insights into the desire for unity in human consumption.

Helen Edwards on Branding: Xerox means business

The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.

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