Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit...
Coca-Cola has redesigned its Lilt brand using a 3-D design. The new look, by FLB, aims to make the brand stand out better on shelves while portraying a laid-back attitude. A TV campaign, featuring a new execution of the Lilt Ladies, breaks in coming months.
- Excite is extending its TV branding campaign into the Internet, radio and posters, continuing its
- Excite is extending its TV branding campaign into the Internet, radio and posters, continuing its
establishment. Thus for Apple, the role for branding has been to target and own the future, a strategy that ...
Airtours looks unlikely to embark on its long-awaited pounds 10 million brand-building campaign following an announcement this week that it had put its relationship with the incumbent agency, Lowe-Howard Spink, on hold.
Diageo is recruiting top marketers from its four divisions to form a new unit dedicated to ensuring consistent marketing strategies across its portfolio of global brands.
Drinks giant Bacardi-Martini has returned to motorsport sponsorship after a ten-year absence in a multi-million-pound deal to sponsor the Ford World Rally team this year.
WPP has acquired The Brand Union, the parent company of branding specialist Lambie-Nairn and...WPP has acquired The Brand Union, the parent company of branding specialist Lambie-Nairn and ...
Channel 5 is launching an Easter branding campaign to attract light and medium viewers of the TV...Channel 5 is launching an Easter branding campaign to attract light and medium viewers of the TV ...
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