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British seaside towns attempt to rebrand themselves

27 May 2009 | by Amy Golding

, senior strategist at branding agency Wolff Olins, agrees. She believes resorts have a big oppor tunity to ...

Brand owners reluctant to fight 'parasitic packing' of retailer own-label products

19 May 2009 | by Alex Brownsell

Northridge, senior consultant at branding agency Clear. It is, she believes, unnecessary. 'A confident ...

Why the Army sees the answer to its recruitment problem in experiential marketing

15 Apr 2009 | by Joe Thomas

people, [the Army] is a career choice,' says Jim Prior, chief executive of branding agency The Partners ...

Will Starbucks' instant coffee Via prove to be a weak brew or caffeine kick?

07 Apr 2009 | by Alex Brownsell

.' Andrew Doyle, chairman of branding agency Holmes Marchant, which has worked on Kraft-owned instant ...

Brands must bear up to new culture of complaining

17 Feb 2009 | by Gemma Charles

branding agency Corporate Edge, which works for the BBC Trust, says it not yet clear how the most recent ...

Broadcasters finally adopting marketing techniques in channel rebranding

04 Feb 2009 | by Jeremy Lee

so long to apply this thinking. Dan Bobby, managing director of branding agency Dave, which worked on ...

Can Unilever's brand be applied to all?

20 Jan 2009 | by Alex Brownsell

at branding agency Smith Milton, believes it is. 'Unilever has more of a focus than was the case 10 ...

Hammersley's daring rescue

14 Mar 2013

Dare, Elvis, the PR shop Citizen Relations and the branding agency Identica as its UK chief executive ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

executive of branding agency Coley Porter Bell, agrees that handling the situation in a respectful way, such ...

High times for booming energy-drinks sector

10 May 2012 | by Loulla-Mae Eleftheriou-Smith

, managing director of branding agency Landor, agrees: 'Red Bull is as sweet as they come and that doesn't ...

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