to remove filtersRestaurants and retailers refresh their brands by revamping their stores
01 Dec 2009 | by Amy Golding
, insights director for retail branding agency Household, adds that refurbishments can be used to demonstrate ...
Search results for "Branding agency"
Cadbury and Nestlé: What's in a colour?
12 Oct 2012
executive of branding agency The Partners, looks at the importance of building a brand around a colour
Can a value proposition apply to every sector?
10 Nov 2009 | by Amy Golding
branding agency Smith Milton, argues that, in marketing, the word value' once indicated a pro duct that ...
Not as easy as it looks
27 Jul 2010 | by Alex Brownsell
limits Eliot Schreiber, global president of branding agency Elmwood, believes this to be a deceptively ...
Breakdown recovery
13 Jul 2010 | by Alex Brownsell
is working on lowering its break-even point.' Jim Prior, chief executive of branding agency The ...
Vodafone's crossed lines
08 Jun 2010 | by Nicola Clark
WPP-owned branding agency The Partners to reassess its global brand guidelines. While the brand's typeface ...
EDF's 'Green Britain Day' event stings rivals into war of words
14 Jul 2009 | by Amy Golding
view echoed by Sam Stone, design director at branding agency Fitch. According to Stone, brands need to ...
Should marketers rely on customers for product ideas?
23 Jun 2009 | by Amy Golding
making them feel like they are part of the brand.' George Riddiford, a partner at branding agency ...
British seaside towns attempt to rebrand themselves
27 May 2009 | by Amy Golding
, senior strategist at branding agency Wolff Olins, agrees. She believes resorts have a big oppor tunity to ...
Brand owners reluctant to fight 'parasitic packing' of retailer own-label products
19 May 2009 | by Alex Brownsell
Northridge, senior consultant at branding agency Clear. It is, she believes, unnecessary. 'A confident ...
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