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Heritable own brand spend

02 Sep 2008

by branding agency Identica, represents the first time that Heritable has promoted its own brand to ...

Hovis in £13m fight to reinvigorate its brand

02 Sep 2008 | by Gemma Charles

competition. Andy Knowles, co-founder of branding agency JKR, which handles Hovis, said, 'The category is ...

Mindshare unveils new global brand identity

24 Sep 2008 | by Darren Davidson

with branding agency Moving Brands, and marks the first rebrand since the agency's launch in 1997, when ...

MindShare unveils new corporate rebrand

24 Sep 2008 | by Arif Durrani

Developed in partnership with branding agency Moving Brands, the rebrand coincides with the agency ...

Plans revealed to rebrand Virgin Radio as Absolute

01 Sep 2008 | by Emma Barnett

. Branding agency Albion was hired to devise a replacement brand for Virgin Radio, but according to insiders ...

Taking advantage of another brand's disaster

23 Sep 2008 | by Jemima Bokaie

also intended to reassure both existing and potential customers. Ian Stephens, principal at branding ...

Tesco's discount gamble

30 Sep 2008 | by Jennifer Whitehead

at branding agency Brandhouse, thinks that Tesco needs to tread carefully and make sure it maintains ...

Planet Media - A speed-read guide to the major developments of the week

30 Sep 2008 | by Staff

when used in prose. Developed in partnership with branding agency Moving Brands, the rebrand coincides ...

 

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