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Gatorade In three-year Premiership rugby tie

27 Aug 2008 | by Ed Kemp

was supported by redesigned packaging from branding agency Ziggurat Brands, including an overhauled ...

Supermarkets dominate green brands poll

04 Jun 2008 | by Nikki Sandison

branding agency Landor, said: "The British public have clearly responded positively to initiatives such as ...

Companies link to launch tandem marketing campaigns

12 Aug 2008 | by Alex Brownsell

, managing director at branding agency Ziggurat Brands, points out that although it was a 'brave' decision by ...

Taking advantage of another brand's disaster

23 Sep 2008 | by Jemima Bokaie

also intended to reassure both existing and potential customers. Ian Stephens, principal at branding ...

Nintendo faces resurgent software and console rivals

17 Jun 2008 | by Alex Brownsell

director at global branding agency The Brand Union, believes the change in strategy was a smart move. 'As ...

M&S gambles with its identity in move to branded foods

28 Jan 2008 | by Jemima Bokaie

consumer brand at branding agency Dragon, warns of the dangers of diluting M S premium positioning ...

BA shuns business-class only model for new brand

15 Jan 2008 | by Jemima Bokaie

operation is an effective strategy, according to Liana Dinghile, consultant at branding agency Dragon. BA ...

Tesco's discount gamble

30 Sep 2008 | by Jennifer Whitehead

at branding agency Brandhouse, thinks that Tesco needs to tread carefully and make sure it maintains ...

Brand Health Check: Ryanair

05 Aug 2008 | by Alex Brownsell

Liana Dinghile, senior consultant at branding agency Dragon, if it is time to become more ...

Brand Health Check: Daddies Favourite

15 Apr 2008 | by Jemima Bokaie

consumer brand at branding agency Dragon, and Andrew Marsden, former marketing director at Britvic and HP ...

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