to remove filtersBroadcasters finally adopting marketing techniques in channel rebranding
04 Feb 2009 | by Jeremy Lee
so long to apply this thinking. Dan Bobby, managing director of branding agency Dave, which worked on ...
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Beyond the name game
20 Jul 2010 | by John Reynolds
Bailey, chief executive of branding agency The Brand Union, believes Maverick represents a canny move by ...
The true cost of premium calls
21 Mar 2007 | by Nicola Clark
consultant at branding agency Dragon, says the shows that will suffer the most damage are those for which ...
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