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Restaurants and retailers refresh their brands by revamping their stores

01 Dec 2009 | by Amy Golding

, insights director for retail branding agency Household, adds that refurbishments can be used to demonstrate ...

Can a value proposition apply to every sector?

10 Nov 2009 | by Amy Golding

branding agency Smith Milton, argues that, in marketing, the word value' once indicated a pro duct that ...

Does self-service mean no service at all?

03 Nov 2009 | by Amy Golding

branding agency and retail design specialist Fitch, points out that the technology is still not 'bomb-proof ...

Eurostar revamps brand as the end of its cross-Channel monopoly nears

20 Oct 2009 | by Amy Golding

project. Peter Knapp, executive creative director, EMEA, for branding agency Landor, which has worked ...

National Trust branded products will champion 'Britishness'

13 Oct 2009 | by Amy Golding

involved in.' However, according to Tess Wicksteed, plan ning director at branding agency Pearlfisher ...

Trading places: high-profile marketers are working for ad agencies

22 Sep 2009 | by Becky Wilkerson

. Karen Connell, now head of client development at branding agency 1HQ, spent 16 years as a marketer for ...

BA seizes on an opportunity

08 Sep 2009 | by Alex Brownsell

help with,' she adds. Peter Knapp, executive creative director at branding agency Landor, is ...

Close-Up: The Advocates - How can Goldstone top the Hovis 'go on lad' ad?

28 Aug 2009

- baking a more popular-sized loaf - while recruiting the branding agency JKR to redesign its packaging ...

BT Vision finally attempts to take on the big players

04 Aug 2009 | by Fiona Ramsay

. Sharon Wheeler, managing director of branding agency Turquoise, claims that BT Vision's Only pay for ...

Unbranded Starbucks stores attempt to come up with a new brew

28 Jul 2009 | by Amy Golding

director of business brands at branding agency Dragon Rouge, believes that Starbucks' debranding is a ...

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