Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal
08 Apr 2013 | by Jim Prior, chief executive, The Partners
We asked Jim Prior, chief executive of branding agency The Partners, to discuss whether its ...
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Five of the weirdest places to find brand inspiration
01 May 2013 | by Peter Knapp
unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.
Hammersley's daring rescue
14 Mar 2013
Dare, Elvis, the PR shop Citizen Relations and the branding agency Identica as its UK chief executive ...
RAC promises to be 'the motorist's champion' in new ads
21 Feb 2013 | by Alex Brownsell
recently-updated visual identity, created by branding agency venturethree. Led by a 30-second TV ad, the new ...
American Airlines in first brand overhaul for 45 years
21 Jan 2013 | by Alex Brownsell
, lighter design featuring a red, white and blue pattern on the tail. The new design was created by branding ...
#aoty12: Branding Agency of the Year - FutureBrand
11 Dec 2012 | by Rachel Barnes
headed into 2012. This hard work paid off, as the agency took top honours as Branding Agency of the Year ...
#aoty12: Branding Agency of the Year - Best of the Rest
11 Dec 2012 | by Rachel Barnes
The Brand Union scored highly for effectiveness, with the judges wowed by its results for the rebrand of Paddy O's Granola, sales of which doubled in 2012, plus work on Heineken's Kaiser brand, which led to purchase intention increasing by 10.3%.
#aoty12: Marketing's Agency of the Year winners revealed
11 Dec 2012 | by Gemma Charles
. FutureBrand, whose chief executive Nick Sykes led the McCann Worldgroup London 2012 team, is named Branding ...
Superdrug kicks off £5m creative contest
15 Nov 2012 | by Anne Cassidy
stages. Superdrug currently works with the branding agency Uber, which created the brand's most recent ...
Cadbury and Nestlé: What's in a colour?
12 Oct 2012
executive of branding agency The Partners, looks at the importance of building a brand around a colour
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