Idea of the Week : Summer Sponsorship opportunities with Citibet Magazine
13 May 2013
the Citibet audience. This branded content opportunity provides advertisers significant brand ...
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Are television budgets under real threat?
16 May 2013
, however, a place for branded content such as Foster s Funny to coexist alongside [conventional] TV ...
Edwards to head strategy at Havas
02 May 2013 | by Jeremy Lee
range of clients and new business. Edwards joined the agency five years ago from the branded content ...
AOL continues to bet on video with Be On
02 May 2013
business unit for publishers and agencies that now houses the branded content specialist Be On, as well as ...
Samsung first brand to sign up to AOL's branded content business
01 May 2013 | by Matthew Chapman
Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned...across to creating digital branded content. Follow @mattchapmanuk ...
AOL pulls plug on Goviral but launches Be On
30 Apr 2013 | by Arif Durrani
today of a larger, more ambitious global branded content business called Be On....and Pepe, an AS Roma super-fan. Rechtman said: "As branded content is playing an ever-more strategic ...
Inside...Future
18 Apr 2013
branded content across multiple platforms. We believe that great creative content comes from powerful ...
Superdrug enters first broadcast partnership with Discovery's TLC
15 Apr 2013 | by Chloe Smith
, in-store and events. The deal was brokered on Superdrug s behalf by Zenith s branded content arm Newcast ...
The World's Leading Independent Agencies 2013: Ideal
12 Apr 2013
skill, such as digital, PR or branded content, for example. But consumers' minds do not operate in a ...
Into the Valley
11 Apr 2013
forms branded content now takes and how it is delivered. Long before brands know what their content is ...
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