BrandMAX 2012, Marketing's annual gathering of senior industry leaders that was held last week. The tone ...
the domain of marketing, was a key theme of the BrandMAX 2012 summit...worldwide was bound to have social media and data as its twin preoccupations. So it was with BrandMAX 2012 ...
. ( Campaign : Thursday 4 October) BrandMAX 2012: Social is not a marketing play says Barclaycard ...
The success of Mercedes Benz's venture into a new market sector with the A Class was driven by creating brand ambassadors out of its retail network sales representatives, according to David George, the company's marketing director.
The use of celebrities in ad campaigns can be a "blessing and a curse", because it can be difficult to distinguish whether the celebrities are trying to promote themselves or the brand, according to Richard Larcombe, director of advertising and sponsorship at Virgin Media.
Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers.
Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.
Padley was speaking on the Leveraging Social Media panel at Haymarket's BrandMAX 2012 conference ...
BrandMAX 2012 brings the latest marketing thinking together, echoing the debate about how to put...marketing landscape in the past decade. BRANDMAX 2012 - THE FACTS Location etc.venues, St Paul ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us