Search results for "BlackBerry"

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On the Campaign couch

, BlackBerry, indisputably a brand in trouble, is unlikely to find salvation by resorting to nostalgia ...

Can a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society Forum

Mobile device firm Research In Motion has renamed itself BlackBerry to create a 'clear global brand'....shareholders of BlackBerry will be looking at it with fresh eyes. NO - Lindsey Clay, Managing director ...

Brand Barometer: Nike's latest viral campaign reviewed

BlackBerry, portraying its users as uncool and set in their ways. ...

Think BR: The return of the community

BlackBerry messenger, and the inexorable rise of Occupy movements globally are all examples of groups of ...

Time to take tablets seriously

holding a brick masquerading as a mobile phone, everybody knew that mobile would be huge. BlackBerry is ...

Helen Edwards: When bad press comes good

profitable quarter ever. Last year's 'BlackBerry blackout' left millions of users without email or ...

Think BR: Brands that grow businesses

mobile devices Aquarel, bottled water BlackBerry, mobile communications Calvin Klein, luxury ...

Smartphone advertising: form, functionality and brand

to engage with consumers. Blackberry advertising has sought to position the brand as a device for ...

Can discounting serve to win back consumer trust after a crisis? The Marketing Society Forum

wish British Airways had done the same two years ago when it grounded my flights, or that BlackBerry ...

Anthony Hilton: Reading a room is now a dying art

's BlackBerry when he was having lunch with a member of the Downing Street inner circle during the banking ...

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