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THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

... Birds Eye frozen meals I like your mum from HHCL ... BMP s Sony Stamina camcorder, beautifully ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

Captain Birds Eye walk the plank after 30 years of sea-faring to bring in a younger sexier model ...

ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?

13 Nov 1998 | by DOMINIC MILLS

chocolate, Kleenex/Kotex and Domestos, Persil and Birds Eye, the opportunity to produce a magazine that ...

LIVE ISSUE/BEYOND ROSTER AGENCIES: Major clients go off-roster for fresher advertising - Big customers are looking at what smaller agencies can offer. By Claire Cozens

13 Nov 1998 | by CLAIRE COZENS

past few years, with this year s Captain Birds Eye launch given a bigger budget than rival shops. Of ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

12 Nov 1998 | by ROBERT MCLUHAN

/ P Buying Unit 61 8 (-) Birds Eye Chicken Dippers McCann-Erickson ...

SALES PROMOTION LEAGUE TABLES: Flying ahead of the storm - The buoyant sales promotion sector continues to widen its scope, but will an economic downturn affect growth? Ken Gofton reports

29 Oct 1998 | by KEN GOFTON

of Interpublic. Chairman Barnett Fletcher, md Tracy Lovatt. Major clients include Birds Eye, CPC ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

15 Oct 1998 | by ROBERT MCLUHAN

58 5 (-) Birds Eye Potato Waffles Ammirati Puris Lintas ...

MEDIA: 25 years of commercial radio - Commercial radio’s profile as a marketing medium is at its best in its 25 years on air. Fran Littlewood looks at a medium coming of age and asks where it all goes from here

08 Oct 1998 | by FRAN LITTLEWOOD

It s 25 years since Birds Eye Fish Fingers made its historic debut as the first product ever...It s 25 years since Birds Eye Fish Fingers made its historic debut as the first product ever ...

REVIEW: Marketing and advertising news in the week’s press

11 Sep 1998 | by CLAIRE COZENS

editor of IPC s Living etc, Sarah Bravo. - General release The Unilever subsidiary, Birds Eye ...

PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions, the target market loves the quirky ads. By Jade Garrett

11 Sep 1998 | by JADE GARRETT

5.9 7 Birds Eye Chargrills McCann-Erickson 5.7 8= Persil ...

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