Mascots: building a place in consumers' hearts
07 Mar 2013
Captain Birdseye for Birds Eye for 30 years. Many of these mascots become synonymous with the brands ...
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Churchill: The farting cat makes the most eloquent comment on this sorry episode
14 Mar 2013 | by Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas
10 (-) Birds Eye Rice Fusions The Assembly/Carat 35 11 (-) Muller ...
Pelham Bell Pottinger promotes Gavin Davis to managing director
05 Mar 2013 | by Alec Mattinson
, Birds Eye Iglo Group, FTSE-listed Balfour Beatty and Premier Oil. Before joining Pelham, Gavin worked ...
Flack: posh prams, Made in Chelsea and a selfless PR offer
01 Mar 2013 | by Flack
PR s Simon Robinson offered free crisis comms advice to Birds Eye on its Facebook wall, after ...
Pitch update
07 Feb 2013
Press, Henry Westons and Old Rosie. Iglo Foods recently kicked off a review of its Birds Eye ...
Findus turns to Burson-Marsteller for crisis brief
06 Feb 2013 | by Daniel Farey-Jones
product pending the results of our own tests. Findus troubles come as rival Birds Eye is going ...
60-second summary: last week's PR news (2 February)
02 Feb 2013 | by Daniel Farey-Jones
Account reviews Iglo Group is consolidating consumer, b2b and social media work for Birds ...
Birds Eye owner Iglo Group shakes up comms roster
30 Jan 2013 | by John Owens
both consumer and corporate for six years. But the owner of Birds Eye has now shifted its ...
Birds Eye Iglo chief executive Martin Glenn set to depart
08 Jan 2013 | by Matthew Chapman
Birds Eye chief executive and former PepsiCo marketer Martin Glenn is poised to leave the company...buyer for Birds Eye's parent company, Iglo Group. It is not known whether Glenn has a job to go to ...
#aoty12: Agency of the Year - Judges
11 Dec 2012
BURKITT, CHIEF EXECUTIVE, THE MARKETING SOCIETY Burkitt began his career as a trainee at Birds Eye ...
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