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WCRS scoops £15m European Betfair ad account

17 May 2013 | by Louise Ridley

Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving...business. Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe in the ...

Arena wins £15m pan-European Betfair business

15 May 2013 | by Arif Durrani

Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom....by Essence and is now moving in-house at the internet betting company. Betfair s brand ...

Promote PR wins Royal Ascot and other horseracing duties

13 May 2013 | by Daniel Farey-Jones

on include Betfair Weekend and the Dubai Duty Free Shergar Cup. Ascot Racecourse commercial ...

Pitch update

18 Apr 2013

Betfair has caused disquiet among some of the eight agencies it asked to submit ideas. Sources ...

'Unimpressed' agencies withdraw from Betfair review

17 Apr 2013 | by Louise Ridley

Three agencies have withdrawn from Betfair's pan-European creative pitch, amid claims the brand...conducted. It is understood that Betfair asked agencies to start working on creative ideas as part of the ...

Betfair banned from running TV spot over misleading claims

17 Apr 2013 | by John Reynolds

Betfair has been banned from running a TV ad after the advertising watchdog ruled it made...September, Betfair were better priced than William Hill 30 minutes before the start of each race on 506 of ...

Why are brands cooling on lower-league football sponsorship opportunities?

08 Apr 2013 | by John Reynolds

2013-2014 season after the sale of betting firm Blue Square to Betfair. We asked four sponsorship ...

School Reports 2013: M/SIX

08 Apr 2013

incumbent, Walker Media, in August without a pitch. It also lost the Betfair account. The agency does ...

School Reports 2013: Arena Media

08 Apr 2013

Heyworth. Arena didn t suffer new business-wise, showing a gain of ten accounts with wins including Betfair ...

School Reports 2013: Archibald Ingall Stretton

08 Apr 2013

, it managed to net a further 11 accounts, including Mitchells Butlers, Sony PlayStation and Betfair ...

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