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GoCompare.com is most complained-about advertiser of 2012

30 Apr 2013 | by Ben Hall

With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.

Lucozade unveils 'powered by glucose' spot

22 Apr 2013 | by James Swift

comprised Ben Beale and Rory Forrest, while Keith Schofield directed the ad through Caviar Content. Grey ...

Diet Coke marks 30th anniversary with Tesco photo booth tie-up

11 Apr 2013 | by John Reynolds

, will feature backdrops bringing to life Jacobs bows, swallows and polka dots designs from over the years ...

Ben & Jerry's and Martha Lane Fox back ethical 'Sundae School'

08 Apr 2013 | by Matthew Chapman

Ben & Jerry's, the Unilever-owned ice cream brand, is offering aspiring entrepreneurs the chance...year's supply of Ben Jerry's ice cream. The Sundae School sessions, the first of which ... towards their business and get their company's logo printed on Ben Jerry's tubs. Jerry Greenfield, co-founder of Ben Jerry's, said Sundae School and Join Our Core are designed to "help inspire" potential ...

Trading Places: this week's people moves

22 Mar 2013 | by Chris Harding

and crisis capabilities with the establishment of its first dedicated crisis practice. Ben Lock will lead ...

Champions of Design: Fortnum & Mason

26 Feb 2013 | by Staff

its beautiful clock (the bells of which share a foundry with Big Ben) to commissioning luminaries ...

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions...networks". Brand consideration Meanwhile, Uncle Ben's and Yeo Valley s association with 'Jamie ... grew to 21%. Uncle Ben s , which was also a sponsor of the Jamie Oliver-fronted show, garnered a ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

YES - JIM SLATER, MANAGING DIRECTOR, COSTA ENTERPRISES Regardless of the type of marketing activity being planned, there should be a clear commercial rationale and an intended outcome behind it. It's hardly groundbreaking for the Nokia bloke to put his head above the parapet and suggest ...

British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capitalise on the furore over horsemeat-contaminated supermarket...

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