WHEN BRANDS BOUNCE BACK: Beleaguered brands can reverse their fortunes by finding the right formula
15 Feb 2001 | by JANE SIMMS
Competition has never been hotter. Yet complacency still exists, particularly in stable or slow-growing businesses. It s no surprise then that one-time luminaries suddenly find themselves out of touch with the marketplace, their products no longer relevant to changing consumer needs, their sales falling...
