Dove, stated: "As Facebook advertising targets people, not pages, we cannot select which pages our advertising appears on." However, the FMCG giant pledged: "In the future, we will be refining our targeting ... advertising is not targeted at pages but people, it remains unclear as to exactly how Unilever hopes ...
Waddington, European social media and digital director at Ketchum Pleon, beat academic Dr Jon White to the role with 68 per cent of the vote. He will step in as president next January, replacing Sue Wolstenholme . Waddington s victory follows an election re-run after the result of a previous ...
including Vodafone, which RKCR/Y R won the digital pitch for in 2012, adding the account to its existing ...
MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens...available with CityLive, Richard Blackburn, commercial director at MediaCo, said: "For too long now, digital ... . "Now, with the launch of our CityLive network of digital touchscreens, a forensic analysis of our proprietary audience data and a new pricing structure, we have created an entirely new class of digital out ...
revenue. Losses were curtailed by increases in digital and consumer revenue, while reduced costs ...
-executive director as the publishing group continues to pursue its digital-first strategy, and one.... Amelia Fawcett, chair of GMG, said: "Ronan's experience with consumer-focused brands and his commitment to developing innovative digital products, combined with his understanding of the technology space, will be a ... as the true potential of digital services and interaction becomes a reality." Also joining Guardian Media ...
.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific....of the year, Australia . Tanya Cordrey, chief digital officer of Guardian News and Media, said in a blog post today: "Our audience is no longer primarily in the UK. Every month, our online content is accessed ... . Yesterday, Guardian s online traffic hit another record high when it recorded more than 81 million unique ...
existing digital team to produce digitally centric creative work and drive technical innovation within ... of digital and social media in communications splitting the company into four specialist teams ... love and value the most. I am driven by big ideas, connecting consumers to brands and their products ...
group is the way forward, but today s consumer expects that kind of attention. The next step ...
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting...Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics ... been exposed to their ads on TV and target them with Promoted Tweets. It further builds on Twitter ... . TV ad targeting on Twitter will integrate TV campaigns with activity on social media giving ads ...
