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Retail coupons can be more effective than discounts

third of consumers are more actively seeking out promotions than a year ago, according to research ...

Paid-for content: online readers who pay for content may be more attractive to advertisers

website, The Media Blog. But should advertisers be more optimistic about the impact of charging for online...amount of users but a paid for site could offer more standout and bigger formats to give advertising more ...

Thomson and First Choice call for emissions transparency at ABTA conference

industry to be more open about its carbon emissions....encouraged other travel firms to be more transparent about emissions. Cull revealed that Thomson's parent ...

Editorial: Why unlikely alliances now make perfect sense

The old saying that declares "needs must when the Devil drives" couldn't be more apposite when...such bedfellows suggests that as more clients seek more bangs for their buck, they'll want much broader ...

Outdoor: Brand Builders

In these troubling financial times, what could be more reassuring than an eye-catching outdoor...ads. The study found that 14 per cent more people said that outdoor makes them feel they can trust a ...

Study shows in-game advertising more effective than TV

LOS ANGELES - In-game advertising is found to be more effective than TV marketing, delivering a 500...with Frank Magid Associates, the preliminary results show that gamers showed five times more unaided ...

The Co-operative targets kids with High School Musical sponsorship

' franchise as part of its aim to encourage kids to be more active.

PR 'pivotal' in delivery of news

Public relations is an 'integral component of the ­media landscape' and journalists should be more...Study of Journalism at Oxford University. More than 70 influential media figures journalists, aca ...

Ben Bradshaw says BBC 'must change'

LONDON - The BBC will have to change to survive and be more sensitive to the impact its size and.... "But like all successful organisations, the BBC must change in order to survive. It must be more ...

PwC report forecasts more M&A deals for media industry

LONDON - There will be more appetite for merger and acquisition deals in the media industry in 2009...likely there would be more appetite for mergers in 2009. He said: "The question is finding the finance ...

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