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Perspective - The £75m questions raised by WCRS'sSky coup

knowledge has to be more reliable than appointing an agency based on the artificial measures of the formal ...

Media Forum: Has ITV uncertainty hit trading?

situation, particularly the time taken to find a chief executive, decreases ITV's viability. It won't be ...

Ofcom's ad ban: Peaktime shows hit by Ofcom ad ruling

probably will be more affected. This will result in some restrictions in pre-peak programmes outside of ...

Who should own brand strategy?

share of spend. That share is clearly shifting. Digital-centred agencies will increasingly be more ...

Media: All about ... Classified advertising

versions of papers are prepared to be more flexible and accommodating, as in the case of The Guardian ...

The World: Is the 'dream team' phenomenon here to stay?

may be more sensible for some global packaged goods companies to split brands between networks ...

Omnicom swoops for £10m Weapon7

deal thought to be worth more than £10m....ads. But interactive advertising is technically more complex, and the vast majority will be more ...

Will ITV's sales revamp work?

The media owner's sales relaunch must be more than cosmetic....course not. I admire that ITV is trying to be more forward-thinking and do things differently, but it ...

Media: All about ... Online sales operations

. He does argue, however, that the UK market should be more sophisticated in selling the medium ...

Editorial: Best of British talent took on the world ... and won

Jeremiah-like attitude towards the latest Gunn Report, which reveals the UK ad industry won more creative awards...be more cheerful? ...

 

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