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Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

06 Nov 1997 | by RACHEL MILLER

make more informed purchases and challenge us to be more creative. Rates and response ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The agency view/Talking points

09 Oct 1997 | by ROBIN COBB

be more than just bribes, and that there is no automatic magic in the words win , free and save ...

MARKETING MIX: HOBBY HORSE - BTL has to meet the university challenge ahead

04 Sep 1997 | by JACK GRATTON, managing director of spec

career. The experience that graduates will get with one of your agencies will be more rewarding and ...

Marketing supplement on Telemarketing & DRTV: Choosing & using - A new line on loyalty/Robin Cobb looks at how customer care lines are at last beginning to take off in the UK, and how they could open up a valuable new channel for dialogue with

28 Aug 1997 | by ROBIN COBB

to get true value out of them they should be employed as more than just a funnel to keep irritated...development, although those in smaller centres tend to be more content. Less than two-thirds of staff are ...

DIRECT MARKETING: The meaning of lifestyle - Data gathering in lifestyle surveys has almost reached saturation point. The quest now is to make the most effective and sophisticated use of the information. Ian Darby writes

14 Aug 1997 | by IAN DARBY

surveys should be more tightly targeted. Experian, which holds around two million names, claims ...

Adland glamour lures graduates from direct path

31 Jul 1997 | by JAMES CURTIS

not be more different in the advertising sector, where hordes of graduates are fighting for a ...

ADVERTISING & PROMOTION: One-2-One aims at business

19 Jun 1997 | by PENNY WILLIAMS, Creative director, Worl

to business users. Previously, we ve been more customer focused, but now we re going to be ...

Media Choice: Taxi Receipts

30 Jan 1997 | by NEIL WEBSTER, Head of national sales LB

for receipts allegedly tend to be more affluent and responsible for business decisions than the ...

Special Report on DRTV & Telemarketing: Moving on out - moving on up?

30 Jan 1997 | by ROBERT DWEK

says the external support adds more strings to our bow and allows us to be more responsive and ...

HOBBY HORSE: The new name of the game will be communication

08 Jan 1997 | by DEBORAH CARTER, who is a senior consult

for new brands or brand extensions? If the name works here, with no visual props, it might be more ...

 

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