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LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

their jobs directly and recruitment consultancies should be more open about who their clients are ...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

take a while before the new approach wins the plaudits awarded to Latham, but BMP DDB will be more ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

18 Dec 1997 | by MATTHEW HOOPER

high impact launch followed by advertising in the New Year would be more effective than the drip ...

LIVE ISSUE/AGENCY MERGERS: RPM3 hopes to be more than the sum of its parts - Agency mergers often

12 Dec 1997 | by MAIRI CLARK

audit to gauge people s perceptions of the agency. It was clear that we needed to have more ...

Capital Advertising hires Burnetts boss for top planning job

12 Dec 1997 | by CLAIRE BEALE

Advertising is doing - the company needs to be more pro-active and increase its follow-through. They are ...

FORUM: Will the new sales trends boost radio’s position? GWR’s sales operation will be called Opus and it is due to launch at the start of next year. It is the last piece in the new radio sales jigsaw - from 1998, all the major groups will

12 Dec 1997 | by ALASDAIR REID

The radio sales map is complete once more. Or will be on 1 January when Opus, GWR s sales house...the way of the world. But will radio be more difficult to plan and buy next year ...

International Relations: Bandaging Egypt’s tourism industry - The Egyptian economy hangs in the balance as the country prepares to undertake the ’mother of all PR tasks’ in a bid to stop its tourism industry from suffering total me

12 Dec 1997 | by ROBERT GRAY

travellers who tend to be more resilient to potential danger than, for example, Americans. Her advice ...

Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain

12 Dec 1997 | by IAN DARBY

people. I ll be more of a manager in outlook, but will still have my understanding of the City and my ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

11 Dec 1997 | by STEPHEN CARTER

, entertainment and information, then surely one should be more interested in the content, and the ...

ITV role vital in digital era, Longhurst claims

05 Dec 1997 | by CLAIRE BEALE

The advertising industry must stop whingeing about ITV and be more supportive of the UK s largest...The advertising industry must stop whingeing about ITV and be more supportive of the UK s ...

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