Banks should market ethical credentials as thoroughly as environmental friendliness, according...The study found that consumers prioritise a bank's ethical record above green concerns. While only ... their bank should not invest indirectly in corrupt regimes, and 39% wanted it to avoid links with animal testing; one third said they consider banks' ethics when taking out a mortgage or opening an account ...
such bank launched before World War II...., believes that there is an opportunity in the UK market, and has teamed up with US banking mogul Vernon Hill to launch Metro Bank, a chain of boutique-style banks, starting in the Greater London area. Based on Hill ... , Hill opened a series of Metro Banks in New York. Despite the economic uncertainty following the 11 ...
LONDON - UK banks should concentrate on marketing their ethical credentials as thoroughly...A survey by Mintel has found that consumers value their banks ethical credentials more highly ... when choosing bank, 65% said they wanted to be sure their financial provider did not invest in companies that used child labour, while almost half (45%) stipulated their bank should not invest indirectly ...
Joseph Banks, a start-up health food brand, made its UK debut last week with the launch of Cassava
The banks bailed out by the Treasury now face calls for prudent marketing...Following the implementation of the government's historic 37bn bail-out package for the banking sector, the expenditure of high-street brands Lloyds TSB, HBOS and Royal Bank of Scotland (RBS) has come ... asked about why banks should, in effect, fund their advertising with taxpayers' money. After ...
Of the big five high-street banks, Lloyds TSB, HSBC and Royal Bank of Scotland all slashed their adspend in the first quarter, according to figures compiled by Nielsen Media Research. After spending 18 ... and ongoing concerns about the health of the UK economy. Last September, banks, building societies and credit ...
LONDON - Research showing that 25% of the UK population have no trust in banks has confirmed.... Meanwhile, banks, along--side politicians and the government, have been demonised following the credit ...
, is to launch a chain of 'boutique' high-street banks called Metro Bank....of the market and their performance. According to reports, Metro Bank will target about 3m UK consumers whom it believes are unhappy with their bank due to unsatisfactorily low levels of customer service. The brand will focus on providing high-quality customer service and aims to break UK banking convention by opening ...
. The banks There is little doubt among economists that blame for the sub-prime crisis lies squarely with the banks, which took too many risks in mortgage lending. The financial-services sector is also a target for consumer wrath. 'We have been living in a bubble of security for 10 years and the banks have thrown ...
LONDON - Nationwide is changing the storyline of its 'bank manager' character who abuses his...executions, the bank manager will be drawn into a Nationwide branch and interact with the staff. The aim ... 's head of brand marketing, Peter Gandolfi, the character will not be changing his ways. The bank manager ...
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