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TECHNIQUE: SPONSORSHIP; Good cause better effect

Charity means business at Midland Bank, which has rewritten the rules on giving....Charity means business at Midland Bank, which has rewritten the rules on giving. Charity ... notions. Among the leading proponents of modern Enlightened Self-Interest is Midland Bank. ESI ... over pounds 1m. It follows a year-long review of the bank s donations policy, culminating in a shoot ...

THIS WEEK: Midland ties in with charity trio

Midland Bank has signed exclusive three-year support deals with Shelter, Age Concern and National...Midland Bank has signed exclusive three-year support deals with Shelter, Age Concern ... bank . The partnerships are the result of a year-long policy review, headed by sponsorship ... as part of an influx of agency talent into the bank, which had previously relied on promoting banking ...

ANALYSIS: Taking the Direct approach’

banking service First Direct last week launched a new pounds 10m advertising campaign - hoping it will be third time lucky. First Direct, a subsidiary of the Midland Bank set up to offer telephone banking 24 hours a day, has now had three separate campaigns, each costing several million pounds ...

THIS WEEK: One in three call for controls on toy advertising

censorship. This latest research comes as a House of Commons motion by Labour MP Tony Banks calls ...

AD WATCH: Beautiful appearance from Oil of Ulay

s Cornflakes J Walter Thompson 63 9 (9) People s Phone Banks Hoggins O ...

AD WATCH: Top ads opt for a special presentation

to float in February, was set up in 1992. Ad agency Banks Hoggins O Shea developed the company name ...

THIS WEEK: NatWest splits up ad accounts

the lead role in defining the bank s TV and print strategy. That will now change, with BBH focusing on phase two of the bank s TV campaign launched last year. It has also been handed the task of acting as the bank s marketing consultant, for which it will receive a separate fee. SP Lintas ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

-finding agency Banks Sadler, says the train has made a big difference. We ve used it for people coming from ... Jacques, on the Left Bank, has 800 rooms and 41 meeting rooms, taking from ten to 1200 delegates ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

-street banks are tapping scratchcard fever to target students. Both Midland and Barclays are offering cash ... s profile, says a spokesman for the bank. Scratchcards are a bit of a trend at the moment and we thought ...

THIS WEEK: TSB gathers Moss for campaign

Chris Moss, the man who created the Orange brand for Hutchison Telecom, has been brought in by the TSB as head of campaign management. The new role puts Moss in charge of coordination for all the bank s product and branding campaigns as it prepares for the pounds 13.6bn merger with Lloyds ...

 

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