11 Jan 1995
| by HARRIOT LANE FOX
Charity means business at Midland Bank, which has rewritten the rules on
giving....Charity means business at Midland Bank, which has rewritten the rules on
giving.
Charity ...
notions. Among the leading
proponents of modern Enlightened Self-Interest is Midland Bank.
ESI ...
over pounds 1m. It follows a year-long review of the bank s
donations policy, culminating in a shoot ...
11 Jan 1995
Midland Bank has signed exclusive three-year support deals with Shelter,
Age Concern and National...Midland Bank has signed exclusive three-year support deals with Shelter,
Age Concern ...
bank .
The partnerships are the result of a year-long policy review, headed by
sponsorship ...
as part of an
influx of agency talent into the bank, which had previously relied on
promoting banking ...
11 Jan 1995
| by CONOR DIGNAM
banking service First Direct last week launched a new pounds
10m advertising campaign - hoping it will be third time lucky.
First Direct, a subsidiary of the Midland Bank set up to offer telephone
banking 24 hours a day, has now had three separate campaigns, each
costing several million pounds ...
08 Dec 1995
censorship.
This latest research comes as a House of Commons motion by Labour MP
Tony Banks calls ...
11 Jan 1995
s Cornflakes J Walter Thompson 63
9 (9) People s Phone Banks Hoggins O ...
11 Jan 1995
| by GAIL KEMP
to float in February, was set up in 1992. Ad agency
Banks Hoggins O Shea developed the company name ...
11 Jan 1995
| by AMANDA RICHARDS
the lead role in defining the bank s TV and
print strategy. That will now change, with BBH focusing on phase two of
the bank s TV campaign launched last year.
It has also been handed the task of acting as the bank s marketing
consultant, for which it will receive a separate fee.
SP Lintas ...
08 Dec 1995
| by SUE BRYANT
-finding agency Banks Sadler, says
the train has made a big difference. We ve used it for people coming
from ...
Jacques, on the Left Bank, has 800 rooms and
41 meeting rooms, taking from ten to 1200 delegates ...
23 Nov 1995
| by DAVID TEATHER
-street banks are tapping scratchcard fever to target
students. Both Midland and Barclays are offering cash ...
s profile, says a spokesman for the
bank. Scratchcards are a bit of a trend at the moment and we thought ...
14 Dec 1995
| by AMANDA RICHARDS
Chris Moss, the man who created the Orange brand for Hutchison Telecom,
has been brought in by the TSB as head of campaign management.
The new role puts Moss in charge of coordination for all the bank s
product and branding campaigns as it prepares for the pounds 13.6bn
merger with Lloyds ...