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Thomson Holidays has shortlisted three media agencies to pitch for its pounds 9m media account as it gears up for a new strategic drive.
The Mark Warner Leisure Group has appointed Banks Hoggins O Shea to its pounds 1m advertising...The Mark Warner Leisure Group has appointed Banks Hoggins O Shea to its pounds 1m advertising account. The agency will be charged with helping the holiday firm double its bookings over the next five ... was fought between Banks, incumbent Quintessential Advertising and the Arc Group of Companies. It had ...
Travelstore.com, the travel service run by internet entrepreneur Darryl Mattocks, has hired Banks...Travelstore.com, the travel service run by internet entrepreneur Darryl Mattocks, has hired Banks Hoggins O Shea/FCB to handle its pounds 13m full service account. The site, which will be redesigned and relaunched in January, is to be backed by a through-the-line campaign. Earlier this month ...
of the bank s brand building and product marketing over the next three to four years. The move comes ... , is seen as a crucial part of the strategy. Pertwee s role at NatWest included managing the bank ...
Airways Global Financial Services, and is backed by the Royal Bank of Canada. A minimum of pounds ... -fledged banking arm. In April this year, the airline began offering passenger loans of up to pounds 15 ...
One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness by Axon Publishing. Its audience is the owners, managers and staff of the world s Irish pubs. All those, that is, that aren t in Ireland.
British Airways is on the verge of setting up an international banking operation....British Airways is on the verge of setting up an international banking operation. The initiative, which could be launched later this year, has the working title British Airways Global Bank ... placed to run a banking operation. It has huge resources, a strong global brand and a large database ...
South West Tourist Board has shortlisted Bates UK, Alphabet, Interfocus and Banks Hoggins O
. Not content with calling itself the world s favourite airline , BA now wants to be a bank. Not just any...block. Not content with calling itself the world s favourite airline , BA now wants to be a bank. Not just any bank, but the World Bank (Marketing, April 1). But chief executive Bob Ayling and marketing director Martin George failed to realise that the name World Bank just happens to have been ...
British Airways has picked the name World Bank for its new airline bank, and will offer...British Airways has picked the name World Bank for its new airline bank, and will offer the service exclusively to its 600,000-plus Executive Club members. The service will initially offer high-value customers multi-currency banking facilities, which can be accessed through a number ...
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