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Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

an online channel,' says Chris Dickens, head of strategy at direct agency Geronimo. Banks, lenders ... direct mail. According to Nielsen, the bank sent out almost 56m pieces in the past year, down from 72m ... data analysis helps to identify the most appropriate audiences for each of the bank's products ...

Sector insight: Value clothing retailers

16 Feb 2010 | by Jane Bainbridge

, are their design credentials. Matalan launched labels Be Beau and Jeff Banks 24:7, and has invested 20m ...

Marketing League Table: Design leagues

19 Dec 2007

31 Rnk Agency 1 Imagination Group Founded 1978. Privately owned. Chairman John Banks ... , Sony, Royal Bank of Scotland. Member DBA. www.imagination.com Enterprise IG* (renamed ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ...

Marketing League Table: Design Leagues

04 Jul 2007 | by David Tiltman

6 Rnk Agency 1 Imagination Group Founded 1978. Privately owned. Chairman John Banks ... , Sony, Royal Bank of Scotland. Member DBA. www.imagination.com Enterprise IG* Founded ... . Clients include Royal Bank of Scotland, Standard Life, Countryside Properties. Member DBA. www ...

Design: Design agency leagues - Marketing league table

08 Jul 2008

. Chairman John Banks, chief executive Gary Withers. No specialisms disclosed. Clients ... publishing, 5% film, 10% copywriting. Clients include Royal Bank of Scotland, Department ... , 30% corporate literature, 5% exhibitions and events, 15% internet/web. Clients include Bank ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

, imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... a more bullish stance on the recovery in 2010. The investment bank predicts that the ad recession ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

become key to many businesses; now, you could not imagine using a bank without an online capability ... Barclays Bank 3,958,180 77.61% 11.01% 20 William Hill Bookmakers 3,923,853 67.89% 45.05% 21 ... .67% 39 MBNA Europe Bank 2,142,682 120.39% 4.82% 40 Expedia Travel 2,126,341 53.10% 13 ...

Top contact centre league table

01 May 2007 | by Amanda Nottage

callers overseas or to a UK call centre depending on the amount of money in their bank account. Yet more ... that customers would be put through to contact-centre bank staff in Barnsley or Cardiff, rather than Bombay ... messages in banking, says head of marketing Pete Markey. We want insurance consumers to think of us ...

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

%, SP 4%, other 44%. Clients include: Lloyds Banking Group, Royal British Legion, Scottish Government ... Sarah Golding, Nick Howarth. Privately owned. No specialisms disclosed. Clients include: Royal Bank ... : Royal Bank of Scotland, Hyundai, Coca-Cola Partners Andrews Aldridge Founded 1998. Chairman Steve ...

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