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Editor's comment: COI 'help' could hinder banks

services to our growing number of nationalised (or at least effectively government-owned) banks. Should...There is the view that day-to-day management should be left to the banks themselves ... in to the unfortunate, albeit not unique, position of needing state handouts. To get out of this mess, these banks ... as controlling the banks. Until proven otherwise, banks should be trusted to put to use adspend ...

Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks

, arguing that the bank's potential £10m commitment represents good value for taxpayers....: 'Should banks engage in any marketing activity whatsoever ?'. We all know that banks are in the dock ... the government to have big shareholdings in retail banks. So it's imperative they are returned to profitability as quickly and vigorously as possible, in order to repay the state. Therefore, all the banks that were ...

Mark Ritson on Branding: Merging on the ridiculous

The chaotic situation in the financial sector is creating a branding headache for banks' marketers....and maximum value to the organisation. With all the shenanigans in banking at the moment, brand architecture is set to become an even more important topic. If the cavalcade of distressed banks are not nationalised ... be to run the banks as separate entities in a house of brands structure. In this scenario, Lloyds TSB ...

Editor's comment: The feeling's mutual

little trust in banks. A quarter don't trust them at all....recession. There was a unanimous view that the high-profile collapse of banks and well-documented bail ... of the delegates pointed out that, while headlines may talk about trust in banking being eroded, this is nothing new. Consumers, they say, have never trusted banks - rather, they have long tended to view them as a ...

Opinion: The Marketing Society Forum - Do consumers really care about Nationwide's mutual status?

The building society is looking to tap into rising discontent with the big banks through a drive...benefits. Many people balance antipathy with inertia in their relationship with their bank, so Nationwide ... differentiator for Nationwide against the banks, but I question whether it has the budgets to educate the public ... ' bank manager creative. The strong potential for widespread customer involvement within its ...

Editor's comment: Reassurance can regain trust

consumers in the coming months. When ordinary people start moving their money from bank to bank for fear

Focus on ... The IAAF World Athletics Final

The IAAF Final is the climax of the IAAF/VBA Bank World Athletics Tour 2007.

Marketing Mix: We'll call you - Cheltenham & Gloucester

We're worried our local bank might be closed. Can C&G convince us not to take our business...two separate buildings. Mktg Has it got anything to do with more customers banking online rather ... investors onto the Lloyds banking system, but C&G employees still handle the account. This call centre ... come as a shock to her. She was assuring that I could still bank nearby and that I would be notified ...

Focus on ... Heineken Green Energy Festival

the Early May Bank Holiday weekend.

Editorial: The Northern Rock headache

stricken bank Northern Rock into public ownership - a temporary measure that it claims is in the best...by the majority of financial commentators with approval, even if some of the bank's customers might have preferred ... Rock will be able to operate going forward. It is the first time a bank has been nationalised ... marketing headache, given that it is operating in very different times. According to Darling, the bank ...

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