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MEDIA: Design choice/Heartland

I find it incredible that the Conservative Party has never before had a party magazine. Perhaps deep in the party s history there was one but certainly this is presented as a first.

Direct: Banks and utilities 'not exploiting mail'

Banks and utilities companies are failing to exploit statements and bills as an effective medium...consumers respond positively to marketing messages accompanying bank statements and utility bills. Of those ... always been an important method of communication between a bank and its customers. With the systematic ...

Banks and utilities fail to exploit bills and statements

LONDON - Banks and utilities companies are failing to exploit statements and bills as an effective...consumers respond positively to marketing messages accompanying bank statements and utility bills. Of those ... always been an important method of communication between a bank and its customers. With the systematic ...

Direct brief: Banks rapped by The Information Commissioner

HBOS, Alliance & Leicester, Royal Bank of Scotland and Barclays are among 13 banks rapped

THIS WEEK: Barclays banks on TV ads again

personal banking....personal banking. The campaign is the first national advertising for the bank since 1991, when ... , such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ... developments along similar lines, he said. The bank is also expanding its central advertising ...

Direct News brief: Banks get software to handle campaigns

Yorkshire Bank and Clydesdale Bank, which are both owned by National Australia Group

Banks must learn to engage brains before using data

to resist a tilt at Barclays Bank, which has kept my personal business in spite of a flood of irrelevant...to resist a tilt at Barclays Bank, which has kept my personal business in spite of a flood of irrelevant ... the welter of ill-targeted direct-marketing material on my doormat suggested the bank as a whole had ... rolling out a wheeze which is pleasing its punters and should help the bank make more money in the long ...

One in five opt out of Electoral Roll data banks

LONDON - The number of UK voters who have chosen to opt out of allowing marketers access to their personal details on the Electoral Roll is lower than anticipated.

Bank task for DMB&B

National Australia Bank Group (NAG) has appointed DMB&B Financial to handle its pounds 20m through...National Australia Bank Group (NAG) has appointed DMB s marketing, which has seen individual banks lose their autonomy to a central marketing department now being set up in Glasgow. NAG ... of Clydesdale Bank and Yorkshire Bank last summer. ...

PC banking push

Barclays is to boost the number of customers using its PC banking service with a year-long direct...Barclays is to boost the number of customers using its PC banking service with a year-long direct marketing push through WWAV Rapp Collins North. Last year the bank used TV to push the service. ...

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