Alistair Darling and Gordon Brown have told banks they have to 'rebuild public trust'. The warning ... Herculean task. The Chancellor's speech at the Financial Services Authority on 27 March called on banks to show the public they had 'learned lessons', while the PM demanded banks adopt 'family values' in a ...
LONDON - Banks must use innovative methods to rekindle their image as reliable and trustworthy...sardonic ads. The latter included one carrying the Royal Bank of Scotland logo and the following text ... the sharp end of a wider swathe of discontent ment with the UK's high-street banks following the emergence of toxic debts, reckless lending and mismanagement. With their reputations in tatters, banks are having ...
that draws comparisons between the durability of its products and the flimsiness of the banking sector....Created by Leagas Delaney, the ads promote the rugged characteristics of Timberland's products and uses lines including: "We build things to last. Maybe we should start a bank" and "One American institution that won't fall apart". The campaign was devised to emphasise to consumers that, with less money ...
Clydesdale Bank and sister Yorkshire Bank have boosted their joint external affairs teams with two...the banks as head of media relations for their UK-wide business banking operations. Prior to her London ... in Glasgow, Bain will report to Barry Gardner, head of external affairs at the banks' parent National ... expansion comes after the completion of a comprehensive review of the bank's UK PR support a year ago which ...
In the week that protesters attacked London banks in angry scenes, the International Financial Services London (IFSL) has turned to Weber Shandwick Financial. The move marks the first time the body has ... , with protesters storming a branch of state-controlled Royal Bank of Scotland. Juliet Carey, director and co ...
LONDON - SABMiller has appointed The Bank to handle its global integrated ad accounts for Grolsch.... There was not an incumbent on either of the accounts The Bank is now the lead creative agency across three SABMiller ...
LONDON - Lloyds Banking Group (LBG) has called a review of its £62m media planning and buying
A woman attempts to herd piggy banks in the latest of Bartle Bogle Hegarty's "take one small step
Urquell to The Bank, after a two-way pitch. The agency, which already handles the SABMiller beer brand
Normal 0 Read Gordon's Republic blog post: No independent future -- merger, digital or bust. The loss compares to a profit of 248.4m the previous year, and IN M warned that it may breach its banking covenants. Sir Anthony O'Reilly, chief executive of Independent News Media, has said ...
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