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And in the real world....Saatchi & Saatchi, Unilever, Cadbury, Bank of England, Barack Obama, GM

06 Nov 2009 | by Noel Bussey

0 0 The Bank of England will pump another 25bn into the economy, which remained mired ...

And in the real world... Sainsbury's, BT, British Airways and more

18 Jun 2009 | by Caroline Lovell

lending terms for its 1.2 billion debt for another six months, after agreeing the delay with banks ...

Financial brands hardest hit in Interbrand's global survey

18 Sep 2009 | by Jennifer Whitehead

According to the Business Week/Interbrand 2009 Best Global Brands Study, published today, American Express remains the biggest financial brand in the index, but it fell from number 15 to number 22, against a 32% fall in the value of its brand. Citi, one of the banks that had to be bailed out by the US ...

Marketing lessons from past recessions

20 Jan 2009 | by Jane Simms

've seen clearly recently with the banks,' he says. 'You need periods of recession to correct that ... as marketing director as that year's recession was bottoming out. 'We were trying to compete with the banks ... energy on them - just as other banks were continuing to cut back on all fronts. 'We successfully ...

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

of a company chairman. Yet as the economy crumbled a year ago, many brands, such as Royal Bank ... have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...

Biggest brands: Top 100 global brands by value 2009

28 Apr 2009 | by Nicola Clark

the rankings for the first time at number 36. The biggest climber is, surprisingly, a bank. China Merchants Bank increased in value by 168% this year. Additionally, despite the constant stream of bad news ... with their banks from the broader economy,' says Walshe. For an industry facing up to claims that the economic ...

Mark Kleinman on marketing and the City: Bring back best of British

05 May 2009

in with yet more taxpayers' money after our banks have already drained the national coffers is not a tempting ...

Biggest brands: Top 100 UK advertisers 2009

24 Mar 2009 | by David Benady

that has dominated the headlines, supermarkets, banks, online services and electrical goods brands strongly ... , many banks have increased their ad budgets significantly - particularly those worst affected ... the partly nationalised Lloyds Banking Group - Lloyds TSB and Halifax - both hiked their 2008 adspend ...

And in the real world... Glaxo, Lloyds, PepsiCo, BMW and more

05 Aug 2009 | by Kate Nettleton

GlaxoSmithKline is set to receive a windfall of $3 billion after receiving nine more orders for its swine flu vaccine from global governments. Source: The Daily Telegraph Lloyds Banking Group is expected to reveal a pre-tax loss of up to 5 billion today, following the bank's acquisition of the ailing ...

And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more

29 May 2009 | by Anne Cassidy

Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General ... into EMI for the second time in six months, after the company missed banking covenant targets. Source ...

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