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Andrew Walmsley on digital: the reverse loyalty bonus

25 Feb 2009

of the big banks. As part of it we held a workshop, where senior marketing folk debated loyalty...misreading of consumers. Put crudely, the banks' customers thought they were terrible. But they thought ... in moving, and they did it only if their bank did something so incompetent or unfair that they felt ...

Glue London picks up RBS and NatWest digital accounts

25 Jun 2009

LONDON - The Royal Bank of Scotland Group has appointed glue London to handle the digital accounts

RBS to award direct business to CHI

24 Mar 2009 | by Joe Thomas

LONDON - The Royal Bank of Scotland has shifted its retail direct marketing business out of LIDA..., which now handles the lion's share of the bank's advertising. RBS moved its 15m retail advertising ... corporate, retail and business banking projects for RBS, is not believed to be losing any business ...

Stella Artois uses augmented reality in Christmas card campaign

30 Nov 2009 | by Jennifer Whitehead

LONDON - Stella Artois is banking that a combination of environmental awareness and a fascination

Prescott's Facebook campaign takes aim at RBS bonuses

09 Feb 2009 | by Daniel Farey-Jones

The bank is under fire from the MP following reports that it is preparing to hand out 1bn ... group last year called 'No Ifs, No Buts -- Pass On The Cuts', which aimed to put pressure on banks to lower their lending rates in tandem with reductions in the Bank of England base rate. He has now ...

Moneysupermarket .com suffers revenue drop despite traffic increase

16 Apr 2009 | by Fiona Ramsay

LONDON - Moneysupermarket.com, the price comparison site, has seen sales from banking products

Asda advertises store locations on satnavs

12 Jan 2009 | by Fiona Ramsay

on their navigation devices. It allows banks, coffee shops, petrol stations, grocery stores, hotels, chemists ...

Technology: The Week in Technology

20 Mar 2009

. Joe Banks joins as an account director to work across the agency's tech and energy practices. Banks ...

Play.com launches credit card

27 May 2009

-up with banking partner MBNA, the Play.com card offers users two PlayPoints for every £1 spent on Play

Weapon7 poaches Elvis' Jason Cascarina

19 Mar 2009 | by Kate Nettleton

at the MCCA Awards. Prior to joining Elvis, Cascarina's career also includes stints at FCB London and Banks ...

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