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MEDIA CHOICE: NUTRI-GRAIN TUBE TICKETS

Every few months I read the hackneyed old saying that we are all bombarded by up to 40,000 advertising messages a day.

from banks to brewers are making more use of customer magazines in an effort to increase brand

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness by Axon Publishing. Its audience is the owners, managers and staff of the world s Irish pubs. All those, that is, that aren t in Ireland.

Mustoe Merriman lands HP account

pitch against Partners BDDH and Banks Hoggins O Shea....Mustoe Merriman Herring Levy has won HP Foods pounds 6.5 million advertising account after a pitch against Partners BDDH and Banks Hoggins O Shea. The task includes advertising for brands such as the famous HP Brown Sauce, Lea rebalancing of agencies . Mustoe Merriman s appointment marks ...

MARKETING MIX: That was the week that was ..

campaign through Saatchi Ogilvy s top suit, John Banks, leaves to run Young Sir Clive Sinclair...15 years ago: French vegetable producer Bonduelle hits the British market with a pounds 1m TV campaign through Saatchi Ogilvy s top suit, John Banks, leaves to run Young Sir Clive Sinclair launches a pocket TV to rival Sony s Watchman; and a Brooke Bond Oxo survey reveals deep ...

Derungs quits Partners BDDH for 'Premier League'

- Simon Derungs, who runs the Co-operative Bank and BT business at Partners BDDH, is quitting...- Simon Derungs, who runs the Co-operative Bank and BT business at Partners BDDH, is quitting the agency to take charge of more the 30 million worth of accounts at M&C Saatchi. As one of five group ... , Packard Bell, and Sainsbury's Bank business. Derungs, 33, will begin his new job at the end of next ...

Derungs quits Partners BDDH for 'Premier League'

- Simon Derungs, who runs the Co-operative Bank and BT business at Partners BDDH, is quitting...- Simon Derungs, who runs the Co-operative Bank and BT business at Partners BDDH, is quitting the agency to take charge of more the 30 million worth of accounts at M&C Saatchi. As one of five group ... , Packard Bell, and Sainsbury's Bank business. Derungs, 33, will begin his new job at the end of next ...

Sara Lee ads suggest break from dull diets

-week burst using the line no-one needs Sara Lee . Three separate executions by Banks Hoggins O Shea ... Crowther, the planning director on the account at Banks Hoggins O Shea, said: The world is full of big ... , but I definitely want it . Banks Hoggins won the pounds 1.5 million account in December. ...

REVIEW

, Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday weekend..., Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday ... hopes to be granted a banking licence by the end of 1998, allowing it to launch a bank similar to its Volkswagen Bank GmbH in Germany. Its UK banking venture would comprise four separately branded banking ...

Coca-Cola woos new marketing chief from P&G

person for this important job, said Chris Banks, managing director of Coca-Cola Great Britain ...

Sub-brand aims to offer Flora a healthy future

Unilever subsidiary Van den Bergh Foods is planning to launch a new Flora margarine sub-brand, which it claims can cut cholesterol in the body by up to 10%. The product could become the biggest functional food yet launched in the UK. Williams Murray Banks, which redesigned ...

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