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Ditch your brand icon at your peril

, but not all do. Take, for example, Bank of America Merrill Lynch. Last month, it unveiled a fresh visual identity following a merger earlier this year, when Bank of America acquired Merrill Lynch to prevent it from collapsing. The logo is based on the previous Bank of America identity, with a blue and red ...

And in the real world... Phorm, RBS, L'Oréal and more

Phorm plans to cut its sales and administrative expenses after announcing a pre-tax loss of $48 million, compared with $32.1 million in 2007. Source: Financial Times Sir Fred Goodwin, the former chief executive of the Royal Bank of Scotland, has agreed to reduce his 17 million pension by 4 ...

And in the real world... Sainsbury's, BT, British Airways and more

lending terms for its 1.2 billion debt for another six months, after agreeing the delay with banks ...

T-Mobile appoints Dave to a five-year brand-strategy task

development and all marketing communications. He joins from Capital One Bank, where he was managing director ...

The Marketing Profile: Rick Vlemmiks of British Gas

company last December from HBOS, where he was head of marketing across finance brands including Bank ...

 

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