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Why consumers can bank on brand equity

target of 50m in less than two weeks. Tesco Bank launched a 5% bond in May and received 200m ... once we focused on turning banks into trusted brands, should we now begin treating brands as our trusted banks? THE UPSHOT Customer-owner investment models Participation ...

M&S launches current accounts with 'new fashioned banking' push

that introduces the strapline, "new fashioned banking"..... Each M S Bank branch will feature a pager service, so customers can shop or visit the M S caf while ... insurance, or 20 for a premium account with insurance, which will include internet banking and a 24/7 call centre. M S Bank account holders are entitled to more than 500-worth of annual benefits, including ...

Helen Edwards: 'Know your brand' is a neat winning formula

'caring 90s', but now catapulted into the zeitgeist, ever since the banks did their bit. If only you ...

Five take outs from the CIM marketer salary survey 2012

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

Apple named coolest brand in 2012 in year of tech giants

Cairney: Radio Presenter Journalist Rob da Bank: DJ Bestival Founder Ben de Lisi: Fashion Designer ...

Tesco boss Clarke starts blog to build trust in brand

people, and, after the 2008 banking crisis, they don't trust organisations." The idea of the blog ...

 

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