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Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...

John Lewis ads scoop IPA Effectiveness Grand Prix

30 Oct 2012 | by Alex Brownsell

Ta Chong Bank by Ogilvy Mather Taipei Velvet by Fallon London Virgin Trains by Elvis ...

Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign

29 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

and rapper Azelia Banks, in "shoppable films" that show off the brand's Christmas products....the videos. The campaign features three videos that show Ellie Goulding, Azelia Banks and model Charlotte ... and switch channels to explore different outfits. Both Goulding and Banks' videos use songs from ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.

16 Oct 2012 | by Charles Vallance, chairman, VCCP

/ Arena Media 26 16= ( ) Tesco Bank WDMP/Initiative 25 16 ...

The third age of branding: actions speak louder than words

11 Oct 2012 | by Jane Asscher

Umpteen interviews and opinion pieces have dwelt on the decline of citizen and customer trust in old-style institutions such as the government, media and banks. Meanwhile, there has been a rise ... experience, practically and in terms of self-image. The same applies to the government, media and banks: we ...

Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all

09 Oct 2012 | by Gary Robinson, executive creative director, Inferno

Skip to table Like, really grates. Of course, it wasn't always this way, but I've seen the ads a lot, especially over a bank holiday weekend, and it's become a grower - in the wrong way. I'm not alone, either. I mentioned to Owen and Al, my fellow creative partners, that I was going to write about ...

Why consumers can bank on brand equity

27 Sep 2012 | by Tracey Follows

target of 50m in less than two weeks. Tesco Bank launched a 5% bond in May and received 200m ... once we focused on turning banks into trusted brands, should we now begin treating brands as our trusted banks? THE UPSHOT Customer-owner investment models Participation ...

M&S launches current accounts with 'new fashioned banking' push

26 Sep 2012 | by Matthew Chapman

that introduces the strapline, "new fashioned banking"..... Each M S Bank branch will feature a pager service, so customers can shop or visit the M S caf while ... insurance, or 20 for a premium account with insurance, which will include internet banking and a 24/7 call centre. M S Bank account holders are entitled to more than 500-worth of annual benefits, including ...

Helen Edwards: 'Know your brand' is a neat winning formula

26 Sep 2012 | by Helen Edwards

'caring 90s', but now catapulted into the zeitgeist, ever since the banks did their bit. If only you ...

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