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NEW MEDIA: Briefs

Barclays has linked up with children s retailer Mothercare in a new online partnership. The bank...Barclays has linked up with children s retailer Mothercare in a new online partnership. The bank will create and sponsor Family Finance , a specific site section on Mothercare.com launching by the end of this year. The site will initially provide tailored financial content followed by a series of products ...

Evolvebank launch delayed

Lloyds TSB has delayed the UK launch of its online bank, evolvebank, until next year....LONDON (Brand Republic) - Lloyds TSB has delayed the UK launch of its online bank, evolvebank, until next year. The company had planned to launch the bank in the UK by the end of this year ... and avoid the technical problems that other online banks, such as Prudential’s Egg, Abbey National’s Cahoot ...

Egg shareholders sell up

Private investors in internet bank Egg have been rushing to sell their shares as the company...LONDON (Brand Republic) - Private investors in internet bank Egg have been rushing to sell their shares as the company’s share price hit record lows. The company floated in the summer at 160p a share, and shortly after soared to 178.5p. By close of trading on Friday, shares were down to 105p and remained ...

Moneyextra sells consumer site

LONDON (Brand Republic) - Online personal finance company Moneyextra is selling its moneyextra.com consumer portal to the Bristol 26m. The sale to the Bank of Ireland-owned company is part of a restructuring plan that will see the company refocus its business on B2B services. As part of this new strategy ...

PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of glamour, writes Emma Reynolds

Celebrity endorsement may be an old trick, but it s still worthwhile. In a competitive market, a famous face can give a brand an added appeal and help it stand out. For some companies it is enough to have a major celebrity appear in a TV ad. Barclays Bank used film stars Sir Anthony Hopkins, Tim Roth ...

PUBLIC RELATIONS: Controlling a crisis - When disaster strikes, preparation can help a company's reputation, writes Jane Simms

Larkin, this is because reputation is like a line of credit in a bank, which a company can draw on when ...

' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says

The IPA Advertising Effectiveness Awards celebrates its 20th anniversary in the millennium year 2000. At this point, it seems appropriate to review what the awards have achieved. What would our world be like if the awards did not exist? Consider the world in which the awards were launched. In the...

Priceline.com axes 16% of workforce

officer Bob Mylod takes over from Miller who has joined the board at Bank One, based in Chicago ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

the roots up instead of just building another bank,' he adds. PROXICOM Having recently acquired ... into an e-enabled bank with Cahoot and helping BT implement a customer relationship management structure ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

When it comes to surfing and shopping on the internet, Scandinavian consumers lead the way in Europe. In Sweden, the most technologically developed of the Scandinavian countries, more than 18 per cent of the population do their banking online. By next year, it is estimated that Sweden, Norway ...

 

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