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FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

provide an element of visual and interactive entertainment, largely aimed at children. Banks of video ...

NEW MEDIA: Briefs

Barclays has linked up with children s retailer Mothercare in a new online partnership. The bank...Barclays has linked up with children s retailer Mothercare in a new online partnership. The bank will create and sponsor Family Finance , a specific site section on Mothercare.com launching by the end of this year. The site will initially provide tailored financial content followed by a series of products ...

PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of glamour, writes Emma Reynolds

Celebrity endorsement may be an old trick, but it s still worthwhile. In a competitive market, a famous face can give a brand an added appeal and help it stand out. For some companies it is enough to have a major celebrity appear in a TV ad. Barclays Bank used film stars Sir Anthony Hopkins, Tim Roth ...

PUBLIC RELATIONS: Controlling a crisis - When disaster strikes, preparation can help a company's reputation, writes Jane Simms

Larkin, this is because reputation is like a line of credit in a bank, which a company can draw on when ...

Stop Press

's reputation, according to a new MORI poll commissioned by The Co-operative Bank. The report shows...A sixth of the population say they regularly buy or boycott products because of the manufacturer's reputation, according to a new MORI poll commissioned by The Co-operative Bank. The report shows that the market for 'ethical' goods and services is growing and that ethical consumerism is worth more than pounds ...

, banks, US rivals and supermarkets are shaping their offers to consumer needs to secure their share

People may be more likely to get divorced than to change their banks, but in the credit card market...People may be more likely to get divorced than to change their banks, but in the credit card ... . In June, Abbey National s online bank Cahoot offered a card with no interest on repayments for a year. A ... retailers including Tesco, and online banks all now offer fee-free cards with low introductory rates. Last ...

Staff are the key to supermarket customer loyalty

to drive the distance to that other supermarket. The research, which also includes banks ...

Is loyalty past its sell-by? - Exclusive research from Carlson Marketing Group reveals that quality of staff, prices and trust, rather than rewards, affect consumer store choice

, and Carlson has also widened its study of the banking sector. The results of the research, which involves ... worse. Perkins says: Tesco and Sainsbury s touch the customer by offering credit cards, banking ... he says. C t helped their cause this year. Barclays has had a particularly turbulent time. The bank ...

CAREERS: Movers

accounts, including Columbia Tristar, Persimmon Homes and HFC Bank. Ruth Doyle is the new ...

ANALYSIS: Post Office faces up to the future - Following a warning from the government that it must adapt to survive, the Post Office is overhauling its brand and responding to its customers’ needs. Mark Kleinman reports

will be vast. In three years time, benefits will begin being paid directly into bank accounts, instantly ... of the changes to the network. One-stop banking Pivotal among those changes will be the emergence of the Universal Bank, a proposed collaboration between the Post Office and financial ...

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