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John Lewis seeks new social-media approach

27 Nov 2012 | by Matthew Chapman

Lloyds Banking Group executive Paul de Laat to the new role of customer insight director. He will work ...

Asos attacks Christmas clichés in menswear ad

19 Nov 2012 | by Sarah Shearman

after Asos rolled out a series of "shoppable films" , featuring rapper Azelia Banks and singer Ellie ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...

Tesco boss Clarke starts blog to build trust in brand

19 Sep 2012 | by Matthew Chapman

people, and, after the 2008 banking crisis, they don't trust organisations." The idea of the blog ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

personal details on a bank's community site. Clearly, the banks have other ideas. This month, both Royal Bank of Scotland group and HSBC took the first steps toward creating their 'own Facebook'. HSBC has ... in the social space. Banking pioneer The big question, however, is whether consumers really feel the need ...

 

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