Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
. ADVERTISERS HELP CLOSE THE NEWS OF THE WORLD This was the year when journalism replaced banking ...
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' This campaign set out to avoid the dull-but-worthy pitfalls of bank advertising by presenting aphoristic little ... recommend them to a friend. ING Direct. A decent way to do banking. Ninety-two per cent based on ING ... that students really do resent the way they're regularly patronised in advertising campaigns from banks ...
. ADVERTISERS HELP CLOSE THE NEWS OF THE WORLD This was the year when journalism replaced banking ...
Virgin acquired Northern Rock). October 'The banks nearly destroyed the financial world as we know ...
. - The Business Finance Taskforce, comprising six major banks, hires Portland to help win back the trust of small businesses following the financial crisis. By November, funding for the campaign is cut as banks focus ... governments and institutions across Europe on behalf of the banking industry, hires Hanover to help fight its ...
Channel 4 has called in House PR to promote its new gameshow The Bank Job, which aims to be 'the.... Turner commented: 'The Bank Job is a compelling new live format, set to create the first big TV moment ...
premier leagues on the sports broadcaster ESPN. BMB had followed Brooklyn Brothers and The Bank ...
Microsoft Kinect, telecoms provider Vodafone, camera brand Nikon, Barclays bank, the film The Rise ...
, the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position ... creating the new package design for the beer To drive sales of Carlsberg during the peak bank ... forward to, many men dreaded DIY, visiting in-laws and shopping associated with the bank holiday ...
into a solus partnership with NatWest to create an ad-funded personal finance page for the bank. The 495 ...
. This was being launched during a busy period around Easter, the royal wedding, the two May bank holidays ... - To drive sales of Carlsberg during the peak bank holiday season. Strategy and plan Aiming its ... associated with the bank holiday. They also greeted the royal wedding with dread. Salt promoted the fact ...