Jonny Wilkinson signs £2m sponsorship deal with Adidas
12 Dec 2003 | by Gordon MacMillan,
Wilkinson could bank deals worth a total of £5m. Earlier this year, Wilkinson agreed a deal with Lucozade ...
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THE BOOK OF LISTS: The 10 Best radio ads
16 Dec 2003
line to branch" An ad to make you wince with recognition and one that should make most banks blush ...
Ladbrokes initiates agency talks about above-the-line task
12 Dec 2003 | by Rachel Gardner
Banks Hoggins O'Shea/FCB handles above-the-line advertising for Ladbrokes' core online gaming business. Pure Media and TCS Media share Ladbrokes' media buying account. The international betting shop, which spends close to 3 million a year in the UK, is now believed to be looking for an agency ...
ITV banks on new drama and celebs for Christmas
03 Dec 2003 | by Jennifer Whitehead,
LONDON - ITV1 is banking on new dramas, starring Martin Kemp and Julie Walters as killers, and a
BBH team wins November Aerial for Frank Skinner ad
28 Nov 2003 | by Ian Darby
such as "Flower: the surface on which we walk." The ad beat a commercial for the Bank of Scotland, created ...
Sports marketing: Headline deals and half-truths
27 Nov 2003
imperative dictates otherwise, we will reveal what sponsorship costs. The issue for us is that, being a bank ... , potential interest for member banks and the ability to meet objectives. If the signs are encouraging, Visa ...
ADWATCH: The weekly analysis of advertisement recall
27 Nov 2003
Bank M C Saatchi/MediaCom 58 9= (-) Freeserve M C Saatchi ...
SPORTS MARKETING: Brand athletes
27 Nov 2003 | by Robert Gray
positioning? "Why does Royal Bank of Scotland use Jack Nicklaus and Visa, Sir Steve Redgrave?" asks IMG ...
SPORTS MARKETING: The media message
27 Nov 2003 | by Alastair Ray
Royal Bank of Scotland took advantage of this with a sponsorship deal with The Daily Telegraph ...
MEDIA PERSPECTIVE: ITV reaps benefits as viewers rise and see England shine
21 Nov 2003 | by Jeremy Lee, jeremy.lee@haynet.com
the nine million mark - this would be considered an achievement for an ITV peaktime drama on a wet Bank ...
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