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Christmas gloom for eToys.com

19 Dec 2000

merchant bank Goldman Sachs to explore “strategic alternatives” such as a sale, merger or restructuring ...

Liv4Now.com co-founder steps down

13 Dec 2000

of investment bank Schroders. www.liv4now.com ...

FCB resigns Amazon.com business

08 Dec 2000 | by Camilla Palmer

creative agency in the UK, HHCL 4.5m Amazon account. It won the account from FCB’s London office, Banks ...

Virginwines makes its TV debut

01 Dec 2000 | by MATTHEW COWEN

-second spots, uses a hidden camera to focus on a broad range of people using the bottle bank, many of whom ... emerging from the bottle bank, and an old gentleman who is stupefied when the bottle bank, dismayed ...

Interpublic buys Deutsch

01 Dec 2000 | by Camilla Palmer

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft ...

MARKETING MIX: RFU to tackle troubling times

30 Nov 2000 | by MARK KLEINMAN

't materialise. But the touting allegations persist. And yet Investec, the investment bank that recently paid ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

was opening up to the global economy and financial institutions like the European Central Bank and Frankfurt ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

was opening up to the global economy and financial institutions like the European Central Bank and Frankfurt ...

ANALYSIS: The subtle attraction of spirits - The environment of a pub can be instrumental in persuading drinkers to order spirits, writes Tania Mason

23 Nov 2000 | by TANIA MASON

Next time you re at the bar and find yourself ordering a gin and tonic instead of your usual pint of lager, don t be surprised. There are potent marketing forces at work. Gone are the days when spirits companies were content to hang a bank of optics above a bar and hope drinkers might finish off an evening ...

Barclays gains thousands in free ads in Millionaire show

22 Nov 2000

Camilla PalmerBarclays Bank received up to 400,000 worth of free advertising during this week...LONDON (Brand Republic) – Barclays Bank received up to 400,000 worth of free advertising during this week’s “millionaire” edition of quiz show Who Wants to be a Millionaire? as host Chris Tarrant ... company Celador banks with it. The bank said it did not pay for the placement. The Independent ...

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