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Eurosport fixes spot and sponsorship deal with ABN-Amro

Eurosport has sold a spot and sponsorship campaign to banking giant ABN-Amro....Eurosport has sold a spot and sponsorship campaign to banking giant ABN-Amro. Negotiated by Rutger Klein, an Amsterdam-based Eurosport sales executive, the spots will air during the WTA and ATP tennis championships, as well as during Champions League Classics, Eurogoals and the Biathlon World ...

ADWATCH: Goodbye to the ambassador, hello apologetic hostess - Ferrero Rocher’s ads were so bad they were a joke, but will the new ads raise profile?

, and its new campaign, through Banks Hoggins O Shea FCB, has entered Adwatch at number 13 with 60% recall....Ferrero Rocher has finally abandoned its excruciating ambassador s reception advertising, and its new campaign, through Banks Hoggins O Shea FCB, has entered Adwatch at number 13 with 60% recall ... at Banks Hoggins, says: The ambassador ads did a good job six years ago in getting the brand noticed ...

ADWATCH: The weekly analysis of advertisement recall

61 13 (-) Ferrero Rocher Banks Hoggins O Shea FCB ...

DIRECT: Briefs

as it fights to protect its premium clientele from rival card companies. The bank will mail its gold card ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

new brands, such as Egg, delivering online banking, which many feel have the promise to become major ...

REVIEW: Marketing and advertising news in the week’s press

UBS, one of Europe s largest banks, has appointed Bartle Bogle Hegarty to its pounds 30 million...UBS, one of Europe s largest banks, has appointed Bartle Bogle Hegarty to its pounds 30 million pan-European business after a four-way pitch against Leo Burnett, D Arcy and BMP DDB. - Marketing ... the investment bank, Warburg Pincus. The deal will clarify the value of Channel 5 and make paper multi ...

Stop Press

UBS, one of Europe s biggest banks, is understood to have appointed Bartle Bogle Hegarty for a...UBS, one of Europe s biggest banks, is understood to have appointed Bartle Bogle Hegarty for a pounds 30m pan-European advertising project, which is thought to involve the launch of a major online ... following a merger between Union Bank of Switzerland and Swiss Bank Corporation. Carat Group ...

Briefs

,000 sq ft site, developed by Hammerson and Barclays Bank, is aiming to become one of the UK s prime ...

MEDIA ANALYSIS FORUM: As Eyre leaves the South Bank, will ITV be deflated? Wanted: new chief

Who s going to be brave enough to fill Richard Eyre s shoes? When the announcement was first made two years ago that Eyre was to become ITV s first chief executive, two responses tended to follow. First, what a stroke of genius on ITV s part , and second, what a potentially dodgy decision on Richard...

All credit to Open as MasterCard takes up its banner sites

-mail and bank, all via their remote control. Broe added: While e-commerce is already accounting for a ...

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