Who s going to be brave enough to fill Richard Eyre s shoes? When the announcement was first made two years ago that Eyre was to become ITV s first chief executive, two responses tended to follow. First, what a stroke of genius on ITV s part , and second, what a potentially dodgy decision on Richard...
Prudential is preparing a major online ad campaign for its one-year-old direct banking service...Prudential is preparing a major online ad campaign for its one-year-old direct banking service, Egg. But the insurance giant cracked the market using more traditional media. The Egg service, which promises individually tailored financial services, launched on 11 October last year using ...
HSBC, this week embroiled in a court battle with rival bank HFC, has more reason than most to hope...HSBC, this week embroiled in a court battle with rival bank HFC, has more reason than most ... s rebranding of the 1705 former Midland Bank branches is confusing customers. The new Lowes ads aim ... for Midland Bank , and strapline emphasising the group s global strengths, Your world of financial ...
with the staid approach traditionally favoured by banks. Even the conventional endline has been dropped ... routines. The bank helped some 67,000 people start their own businesses last year, says a voice ... that doesn t normally interest people much, he says. The bank s distinctive interlocking triangular ...
? runs the rewritten lyric, followed by the new strapline, Your life. Your bank ... are alternately shown in blue and green, the colours of the two banks, and the familiar black horse appears in a new remoulded form. Historically, bank advertising has been seen as patronising ...
Midland Bank s campaign to get people thinking about their finances was never intended...Midland Bank s campaign to get people thinking about their finances was never intended ... the bank s change of name to HSBC is now being followed by two 50-second executions encouraging people ... are starting what will be a long process of getting back to customer-driven, relationship banking, says Alan ...
NatWest has tied up a deal with Microsoft to pilot an interactive banking service on the software...NatWest has tied up a deal with Microsoft to pilot an interactive banking service ... of services available through NatWest s PC banking service, such as mortgages, travel insurance, currency rates as well as everyday banking. Ian Andrews, head of online delivery at NatWest, said ...
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