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NEWS: STOP PRESS

19 Dec 1996

marketing. Taylor worked as deputy marketing director for general insurance on the bank s aborted direct ...

NEWS: BRIEFS

19 Dec 1996

Marks s planning team. Kristensen was brand planning manager at NatWest, responsible for the bank ...

NEWS: British reserve goes against the national interest

19 Dec 1996 | by QUENTIN BELL

us down. And it works at all levels. Take Mr B at my new bank, one not unknown within royal ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ... will open bank branches and kiosks within Tesco stores. Sainsbury s was forced to react by announcing it was going to create its own bank in a joint venture with the Bank of Scotland. Sport OK, so ...

MEDIA: ITV wakes up to the potential of literary dramas

19 Dec 1996 | by RAYMOND SNODDY

for the sponsor Midland Bank. The numbers make captivating reading. Emma pulled in an audience of 11 ...

MARKETING MIX: Quiz ’96

19 Dec 1996

celebrities. Which sports shoe company laughed all the way to the bank when the campaign broke? f ...

NEWS: STOP PRESS

12 Dec 1996

the expansion of the bank s life assurance marketing operation. Barclays Unicorn, the unit trust and PEP division of Barclays Bank is considering taking on Banks Hoggins O Shea as its first dedicated ...

MARKETING FOCUS: TV in the digital age

28 Nov 1996 | by ANDY FRY

to use the tube to shop, bank, gamble, play games, buy tickets and access the Internet. This is true ... Bank by Sky, which proposed that the high street bank should have free access to launch a home banking service in return for subsidising the cost of receiving equipment. Barclays rejected the offer ...

MEDIA: A question of the unanswerable in advertising

21 Nov 1996 | by RAYMOND SNODDY

of the unanswerable question as the team led by Andrew Ehrenberg at South Bank University tackle the question ...

THIS WEEK: Barclays banks on TV ads again

14 Nov 1996 | by PATRICK BARRETT

personal banking....personal banking. The campaign is the first national advertising for the bank since 1991, when ... , such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ... developments along similar lines, he said. The bank is also expanding its central advertising ...

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