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Paddy Power reveals '£1m bet' gameshow to promote casino app

13 Nov 2012 | by Alex Brownsell

The bookmaker will invite consumers to take part in a 1m bet . Entrants could win up to 1m on a single spin of a roulette wheel. The four-week campaign, which goes live this week (15 November), will be fronted by George Lamb, the host of Channel 4 game show The Bank Job. The push includes social ...

Campaign Viral Chart: Lager and Angry Birds make the top three

07 Sep 2012 | by Ben Hall

Birds, and is topped by an Australian beer ad that imagines how bank robbers might go on the run without

Campaign Viral Chart: DC shoes turn San Fran viral into chart topper

13 Jul 2012 | by Ben Hall

, beaten by both Block and a flashmob for Spanish bank, Banco Som Sabadel. Meanwhile, an ad ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ...

Think BR: Brands, bands and fans - new & innovative partnerships

05 Oct 2011 | by Robin Lauffer

, head of planning at The Bank....creative proximity. Robin Lauffer, head of planning, The Bank ...

Strongbow turns its tap off to bankers in new viral

31 Aug 2010 | by Sara Kimberley

added: "The bumper profits reaped by the banking centre has ensured this story just runs and runs." ...

 

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