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Paddy Power reveals '£1m bet' gameshow to promote casino app

13 Nov 2012 | by Alex Brownsell

The bookmaker will invite consumers to take part in a 1m bet . Entrants could win up to 1m on a single spin of a roulette wheel. The four-week campaign, which goes live this week (15 November), will be fronted by George Lamb, the host of Channel 4 game show The Bank Job. The push includes social ...

HSBC to sponsor Vevo's new artist series

24 Sep 2012 | by Maisie McCabe

's profile have been superb. "As a bank that places great value in supporting young entrepreneurs ...

Campaign Viral Chart: Lager and Angry Birds make the top three

07 Sep 2012 | by Ben Hall

Birds, and is topped by an Australian beer ad that imagines how bank robbers might go on the run without

Scottish Premier League in YouTube content deal

08 Aug 2012 | by Sarah Shearman

a new chapter in online fan engagement for our league. "Making Clydesdale Bank Premier League ...

Online video: advertisers need to start asking what success really is

25 Jul 2012 | by Martin Galvin

, might be banked in the memory and acted upon later (hence the relative impotence of CTR as a measure ...

Campaign Viral Chart: DC shoes turn San Fran viral into chart topper

13 Jul 2012 | by Ben Hall

, beaten by both Block and a flashmob for Spanish bank, Banco Som Sabadel. Meanwhile, an ad ...

Trend report: Media looks to recruit future skill sets

04 Jul 2012 | by Mark Banham

in modern times. The issue of how we battle against the banks and the legal firms to attract the best ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ...

Think BR: Brands, bands and fans - new & innovative partnerships

05 Oct 2011 | by Robin Lauffer

, head of planning at The Bank....creative proximity. Robin Lauffer, head of planning, The Bank ...

Generation 62.0: Digital planning for an aging population

31 Jan 2011 | by Richard Morris

Older people aren't just going online to check their bank accounts; they're also getting social...into this age group s internet usage. They aim to make life easier for themselves, with personal banking ...

 

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