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Will 'comfort brands' prosper in hard times?

. The problem with banking on a patriotic brand strategy is that genuine support may be limited. A study ...

And in the real world... Phorm, RBS, L'Oréal and more

Phorm plans to cut its sales and administrative expenses after announcing a pre-tax loss of $48 million, compared with $32.1 million in 2007. Source: Financial Times Sir Fred Goodwin, the former chief executive of the Royal Bank of Scotland, has agreed to reduce his 17 million pension by 4 ...

And in the real world... Sainsbury's, BT, British Airways and more

lending terms for its 1.2 billion debt for another six months, after agreeing the delay with banks ...

British consumers rank top 50 companies by reputation

that they care about society. We are clearly seeing the reaction to the way in which banks in particular have let ...

Marketing's Power 100 Next Generation 2009

car marketer, having started his career in investment banking before joining a start-up event ...

 

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