Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
, although the situation changed quickly with the onset of the global banking crisis last autumn ...
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And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
Mortgage approvals grew by 19 per cent between January and February, signalling that the housing market is beginning to show signs of recovery, according to figures from the Bank of England. Source Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
that has dominated the headlines, supermarkets, banks, online services and electrical goods brands strongly ... , many banks have increased their ad budgets significantly - particularly those worst affected ... the partly nationalised Lloyds Banking Group - Lloyds TSB and Halifax - both hiked their 2008 adspend ...
Online idea factories: brands like Red Bull are swapping agencies for online consultancies
23 Mar 2009 | by Fiona Ramsay
creative input have been BMW, Levis and First National Bank. First National Bank asked for ideas to convert more premium banking clients to online banking. Levi's paid out for an idea to create an innovative ...
Mark Ritson on Branding: A throwback to trust
17 Mar 2009 | by Mark Ritson
The turmoil in the banking industry has brought some long-buried consumer questions to the surface....and into performative and symbolic realms. However, the recent failures in British banking has transported many ... about interest rates or being with a bank that 'helps you take the simple steps'. If you had read ... thought up and down them: 'Is my money safe?' Savers who listened as Lloyds Banking Group recently ...
Case studies of brands that are thriving in a recession
03 Mar 2009 | by Nicola Clark
need,' concludes Stockwood. The Economist Consumer interest in the banking crisis and subsequent ...
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